As a startup with a new and unknown innovation, effectively conveying its value was a daunting task. However, Sue’s methodology revolutionized our approach, providing better messaging that captured the essence of our innovation. In a landscape where many companies overpromise and underdeliver, Sue truly goes above and beyond. She outlined clear expectations, consistently exceeded them, and offered valuable time, follow-up, and genuine interest in our success. The amazing tools she equipped us with surpassed expectations, giving us a competitive advantage. Thanks to Sue’s dedication, our messaging strategy resonates with our audience, positioning us for success in the market.